brand film bringing to life Roche’s innovations in using data, farmed from diagnostic and point- of-care machinery, as a way of improving patient and economic health.
The piece was intended to live on the Digital Diagnostics page on the global website, across social media, and to play as an attractor on trade show and conference booths.
As the budget was not very high the final piece I co-wrote and storyboarded a piece that could be created wholly using found footage and music in combination with a bespoke voiceover to communicate the vital role that data management now plays in medicine.